6/12 So what market did WeChat mini programs actually take? One-off services, the things that should never have been standalone apps in the first place: ordering at a restaurant, paying for parking, membership cards. These are low-frequency, long-tail services that have no business occupying the user's mind. You use them and leave. WeChat's own published data on mini programs says the same thing.
When I was a rookie product manager, I always wanted to make an app's features as complete and as numerous as possible, with no boundaries at all. Painful lessons taught me that when you want everything, it means you have not thought it through. Now, when I interview product managers, if a candidate keeps wanting to make the app do more and more, I know they are a beginner.
-- {no channel}